Don’t Get on Santa’s Naughty List–Shop Local!
Are you an avid Black Friday/Cyber Monday shopper? Do you love the challenge of finding the best deal possible almost as much as you love the actual item that you are purchasing? Me too, but–did you know that by purchasing your holiday gifts from a local retailer instead of those big box “Black Friday” discounters, you also give your community a gift?
Did you know that when you shop local, you can benefit a plethora of other small, local businesses? When you shop local, you are not only benefiting that one business you make the purchase from, you’re also helping the small businesses they employ. Local businesses are more likely to bank and source locally, as well as use local accountants, local graphic designers, local sign-makers, local webmasters and many other small local businesses. Imagine the ripple effect that takes place when you purchase one gift from a local retailer–you are also helping their accountant put another meal on their table.
Did you know that when you shop local, more money stays within our local economy? The American Independent Business Alliance calculates that when you purchase a gift from Amazon, only 1 cent of every dollar stays in our community, IF the delivery person is a resident. On average, more than three times as much of each dollar spent at a local small business recirculates in our local economy compared to a dollar spent at chain stores.
Did you know that small, local businesses are the largest portion of businesses that donate to local non-profit organizations? Is your daughter or son involved with a local sports team? Do you love the work that the Hopewell Optimist Club does in the community? Do you love our Third Thursday, Harvest Festival and Light Up the Night events? Donations and sponsorships from small, locally-owned businesses are how we can continue to do what we love to do. The purchases you make from these local businesses are the reason they can donate and sponsor our work. It all starts with you!
You shouldn’t swear off ever shopping at Amazon again, but you should consider mixing your purchases between online retailers, chain stores and small, local businesses. Envision the multiplier effect if 1 out of every 10 people who live in Hopewell decide to purchase 1 holiday gift from a small, local retailer instead of from a chain or internet retailer. You’d be able to see the differences almost immediately.
Are you with us?! If so, post a picture of your purchase on Facebook or Twitter and tag The Hopewell Downtown Partnership to be featured on our social media! If you’re using Twitter, tweet #ShopLocalinHopewell to show us your purchase. Don’t forget about our treasures of downtown Hopewell coupon (link is below). We can’t wait to see what you find!